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<August 2020>
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HPHA's Facebook Protocol

HPHA's Facebook account is created, branded and utilized by HPHA for official purposes of informing, educating, and communicating with patients, families, caregivers, professional colleagues and the community.

HPHA's Facebook Page: @hphanews


The HPHA Facebook Page is mainly used as an alternative method for accessing material posted to its ' website. Viewers of, and those who “like”, the HPHA Facebook Page can expect to see information related to:

  • News Stories
  • Media Releases
  • Events
  • Job / Volunteer / Patient Partner / Physician Postings

We may also post or display links for websites that are not under the control of HPHA. These links are provided solely for the convenience of users. HPHA is not responsible for the accuracy, currency or reliability of the content on these sites nor does it endorse the sites, businesses/products/services and/or their content.

Facebook sells ad space for product and brand advertising. Advertisements in any form, whether links, banners or “Sponsored Stories” which appear on our Facebook Page are not controlled or managed by HPHA. HPHA is not responsible for these advertisements and does not endorse the sites, businesses/products/services and/or their content.

Posting Frequency

The number of posts will vary. During some periods, posts may occur more or less frequently than average. New posts will appear generally during regular working hours, Monday to Friday, 8:30 am to 4:00 pm.

“Likes”, “Shares” and Wall Comments


HPHA's Facebook Page is open to the public, so anyone with Internet access can view the content posted. Facebook users can also “like” the HPHA Facebook Page. In doing so, they allow HPHA posts and updates to appear in their “newsfeed”. Users are required to have a valid Facebook account to “like” the HPHA page. HPHA will not “friend” any individuals or “like” any businesses that proactively “like” our account. HPHA will only take steps to remove or block users if they do not abide by these Terms of Use. Users may also be reported to Facebook if they do not comply with Facebook's Community Standards.


HPHA may share relevant materials posted by HPHA Foundations, Auxiliaries and Volunteer groups and/or other content determined to be relevant to our Facebook community and of significant value. This may include health promotion, and regular events, as well as cross-linking to information.

Wall Comments

Feedback and interaction is highly encouraged. All wall posts and comments, as well as email sent to the HPHA Messenger account will be read and any emerging themes or helpful suggestions will be referred to the appropriate HPHA staff.

HPHA cannot and does not provide medical advice via Facebook.

If we feel a comment or question posed to HPHA requires a response and/or greater level of detail that is related to our communities in general, we may develop a formal response and distribute the information through other channels such as our website and other social media channels.

HPHA reserves the right to edit or remove comments including but not limited to comments that:

  • Are contrary to the principles of the Canadian Charter of Rights and Freedoms;
  • Are racist, hateful, sexist, homophobic, slanderous, insulting or threatening;
  • Put forward serious, unproven or inaccurate accusations against individuals or organizations;
  • Are aggressive, vulgar, indecent, rude, abusive, coarse, violent, obscene or pornographic in tone or content;
  • Are offensive, defamatory, disparaging or include slanderous statements to an individual or organization;
  • Are not sent by the author and/or posted by anonymous or robot accounts;
  • Are put forward for advertising, phishing or spamming purposes or written in a language other than English or French;
  • Are solicitations, advertisements, or endorsements of any financial, commercial or non-governmental agency;
  • Contain announcements from labour or political organizations;
  • Contain personally identifiable information about you or any other person;
  • Contain any names, products or services, logos, slogans, mascots, artwork, or promotion of any brand, product or service of any company or entity, or any material protected by copyrights or trademarks;
  • Are unintelligible or irrelevant to the Page;
  • Encourage or suggest illegal activity;
  • Are repetitive or spamming of threads; and
  • Do not, in the moderators' opinion, add to the normal flow of the discussion


HPHA's Facebook Page represents our presence on Facebook, a third-party service provider. Users are encouraged to read Facebook's Data Policywhich applies to all users of Facebook.

To protect your own privacy and the privacy of others, HPHA recommends that you do not include personal information in your comments or other content you post. Examples of personal information include home addresses and telephone numbers and/or photographs containing images of identifiable individuals.